The Democratic Party is the oldest continuing party in the United States. This party believes that the American people are greater together than as individuals. Democrats believe that everyone should do their fair share and play by the same rules. They are self defined as liberal and believe government should play a bigger role in helping people. The party is working to make progress on issues like job creation, equal pay, education, and health care.
The brand strategy emphasizes the value of an American middle class. Their value decreases every year as the disparity between rich and poor increases. The middle class is a true representation of the American public and should be supported via universal healthcare and affordable education as means to ensure a better future.
